How to Advertise Tourism Effectively and Creatively

“Take a look at Brussels” by TBWA for client SNCF (French Railway System) in Paris is a fantastic way to increase tourism.  The cutout for your head really draws in curious passersby, and the charming Belgians on the other end are sure to woo you into buying a train ticket.  I’d like to see this as an entire campaign.

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Microsoft’s new technology transforms your room into a video game

In an unprecedented and long-awaited move, Microsoft has patented a new gaming console that blends projector and Xbox/Kinect technology to take the video game environment literally outside the box and into your home.  The patent should serve to keep Google’s competing Interactive Spaces project at bay, a project that also uses projection and cameras to map locations and movement using blob-tracking.  The console, being touted as Xbox 720/Kinect V2, projects the 360 degree video game display onto all four of your walls, encompassing you in the game and making your room into the game environment.  It tracks furniture positions and adjusts the projection to visually eliminate them from the environment.

Thanks to science, we are one step closer to creating the Holodeck.   I’m so excited that this is happening in my lifetime.  I think it’s something that every gamer has dreamed of at least once in his or her childhood.  The project is estimated to be under construction for another few years.  In the meantime, you can start working on your startle response so you don’t wet yourself when Left 4 Dead’s Hunter pops out from behind your bed.

Here’s some more technical context for the ‘Immersive Display Experience”  (Source: US Patent via WP7’s site.)

A data-holding subsystem holding instructions executable by a logic subsystem is provided. The instructions are configured to output a primary image to a primary display for display by the primary display, and output a peripheral image to an environmental display for projection by the environmental display on an environmental surface of a display environment so that the peripheral image appears as an extension of the primary image.

An interactive computing system configured to provide an immersive display experience within a display environment, the system comprising: a peripheral input configured to receive depth input from a depth camera; a primary display output configured to output a primary image to a primary display device; an environmental display output configured to output a peripheral image to an environmental display; a logic subsystem operatively connectable to the depth camera via the peripheral input, to the primary display via the primary display output, and to the environmental display via the environmental display output; and a data-holding subsystem holding instructions executable by the logic subsystem to: within the display environment, track a user position using the depth input received from the depth camera, and output a peripheral image to the environmental display for projection onto an environmental surface of the display environment so that the peripheral image appears as an extension of the primary image and shields a portion of the user position from light projected from the environmental display.

[0002] An immersive display environment is provided to a human user by projecting a peripheral image onto environmental surfaces around the user. The peripheral images serve as an extension to a primary image displayed on a primary display.

[0003] This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Furthermore, the claimed subject matter is not limited to implementations that solve any or all disadvantages noted in any part of this disclosure.

Source: US Patent via WP7’s site.

 

Fly Over Beautiful 3D Landscapes in Interactive Game Woodbot Pilots

“A 3D gestural game. Using an IR 3D Camera, we translate gestures of the human body navigate a virtual landscape.

Start the game, choose a character and try and get the fastest time through the race track.

This project was launched at Skellefteå airport in Northern Sweden as an installation.”

Credits: Interactive Institute Umeå, North Kingdom and Adopticum

Source: woodbotpilots.com

All images from www.woodbotpilots.com

3D Holographic Displays Grace the Markets thanks to RealFiction

Dreamoc mixes 3D motion graphics with real objects or no objects at all to create a stunning holographic display.  Marketed commercially, Dreamoc is made by Denmark-based company RealFiction to advertise retail.  Leave it to the Scandinavians! This kind of technology holds great possibilities for the arts and experiential realms as well.  Eager to find out more information on how exactly they use the glass pyramid to create a 3D holographic illusion.

Check out this demo video:

 

Mind-Reading is the Future of Interactive Media

Using nothing but her brain, Cathy Hutchinson drinks a canteen of coffee at Brown University.  As the straw touches her lips, you see a quiver of a smile; after she takes a good long sip, her face brightens with a genuine laugh.  Hutchinson has good reason to be happy– now 58 years old, she has struggled with quadriplegia since her stroke fifteen years ago.

As a volunteer for Brown’s cognitive study, Hutchinson had a “computer mind interface” only a few millimeters in size implanted in her brain–specifically, a patch of neurons in her motor cortex.  The interface works by “translating neuronal activity directly into control signals for assistive devices” (Nature).  In this case the assistive device is a robotic arm that moves in three-dimensional space. Researchers hope this implant will one day restore the mobility and independence that many handicapped people must live without. Very exciting technology!

But, of course, I am not handicapped, so why might I be so excited about this? Interactive art, people!! Duh!  As I write this, the people at Google are probably thinking of all the wonderful ways we can implement this to make regular, non-handicapped people even lazier (sorry, not trying to hate on the google glasses, I just think they are mispurposed. And no, that’s not a real word).  I recently read this heart-wrenching Gizmodo article called “Being Deaf: How Different the World is Without Hearing.” I wonder, could this implant create new methods of communication for those who are born deaf?  And what about blindness? Only good things can come from this research.

Since I’m still only on Chapter 9 of my processing book, I can’t quite conceptualize the amount of programming and research that goes into a chip like this. I wonder…one day, will we all have chips in our brains?  Will the interface be commercial, and only available to those in the highest tax bracket? Perhaps the chip will someday be programmed to read other people’s chips, creating a new “internet,” a revolutionary platform for communication and information sharing.

In my last post I discussed women’s proclivity towards mind-reading and speaking in code…this is a whole new level of telepathic communication!  What will we women do when we no longer have to decode thoughts, and can literally just know them instead?

Sounds either really good, or really, really bad.  Until that happens, I think I’ll just appreciate the simplicity of life as it is.

Source: Nature

Step Inside your Individualized Colorbox

Image

Brought to life as a Kickstarter project, Colorbox is an awesome way to “get inside art.”  Created in part by Gabriel Mott, your motions dictate what happens to projected colors and lights once you step inside a giant white box.  Anyway, Kickstarter seems to be a great platform for interactive art, which can require some very expensive materials such as projectors, cameras, and technology.  Good to know…

Click here to visit the Color Box website.

Interactivity Without Physical Contact: How does it work?

Check out this cool interactive piece by Jack Schulze and Timo Arnall called “Nearness.”  If you’re a frequent YouTuber you’ve probably seen videos of “near field communication” inventions before, which basically just means that two objects can communicate by existing in close proximity.  What I like most about this type of work and this piece in particular is how clearly it shows that “everything happens for a reason.”  Now, usually when people use that phrase they are talking about some kind of higher power, usually God’s plans, something happening because of specific intent or destiny.  No one can know that.  This piece demonstrates what we do know–cause and effect. Everything happens as a result of something else happening, a domino effect, butterfly effect, whatever you want to call it.  A piece of dust lit up by the sunlight catches your eye for a split second, and your entire day is affected whether you like it or not.  The same is apparent in this piece, except unlike in our own lives it’s all laid out in front of you.  It’s such a simple idea, isn’t it? But it’s what created life. It’s not to be underestimated. Watch it play out in “Nearness” below:

Nearness from Timo on Vimeo.

To see more of these cool projects, check out the Noupe article “15 Amazing Interactive Installations” where I learned about these.

Biomodd: A Living Game Computer as Social Structure

Biomodd is “an open source and co-created art project fusing computer waste and living biology. Essentially, Biomodd creations are computer systems with living ecosystems inside of them. Taken together they form a global art project challenging presumed notions of opposition between nature and technology in different cultures.” (Biomodd).  It can be built and improved upon by anybody since it has an open source license.  Pretty cool huh?  Watch the video below for a close up sneak peek.

Source: Biomodd

Experiment like Isaac Newton with Prisma 1666

Shown at 2011’s International Science and Art Exhibition in Shanghai, “Prisma 1666” draws from Sir Isaac Newton’s experiment in 1666 where he discovered that prisms refract, not create, colors and that light alone is responsible for this phenomena. Created by Wonwei and Super Nature Design, users interact with a touch screen device to control the colored lights projected onto 15 crystals.  See it in action below:

Source: Wonwei