How to Advertise Tourism Effectively and Creatively

“Take a look at Brussels” by TBWA for client SNCF (French Railway System) in Paris is a fantastic way to increase tourism.  The cutout for your head really draws in curious passersby, and the charming Belgians on the other end are sure to woo you into buying a train ticket.  I’d like to see this as an entire campaign.

Laser Cave Prototype is Freaking Awesome.

In general, you know something is cool when you think it’s 10 times bigger than it actually turns out to be – and the same applies to Suryummy’s “Laser Cave Prototype.”  From stop-motion animation miniatures to the Mona Lisa to Nanotechnology, there is worldwide appreciation for working with the tiniest tiny objects you can get your paws on.  Laser Cave is not that tiny, but I couldn’t believe my eyes at 0:18 where the camera zooms out to reveal the whole thing is just a little box.  I had been picturing something more along the lines of Wonwei/SuperNatureDesign’s “Prisma 1666” where the piece takes up the entire floor.  However, by using mirrors Laser Cave is able to achieve this out-of-the-box type of effect.  The piece was prepared for Mekanism’s “After School Special” art show

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Laser Cave Prototype from Suryummy on Vimeo.

Source: Suryummy

Markus Pritzi’s Fashion Spread uses Human Mapping

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“Electric Kool-Aid Acid” features Ilva Hetmann posing for human mapping projections in the February issue of Interview Germany.  Designed by Markus Pritzi, the editorial features this season’s patterns and prints.

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Source: Interview Germany

10 Striking Light Exhibits to Satisfy Your Inner Moth

These projects use LED lights and projections to light up the night and send your invisible moth wings a-flutter.  All of these projects were featured at Lichtfestival in Ghent, Brussels.  The next festival, called i Light Marina Bay, runs from March 9 to April 1 in Singapore.

1. Luminarie De Cagna

Lichtfestival Gent 2012 from Lieven Vanoverbeke on Vimeo.

Started in the 1930s by hanging oil lamps in buildings around the city, this Italian family owned company swapped their ancient practices in favor of energy-efficient LED lights. The 55,000 LED lights only drain 20 Kwatt/hour…

2. “Human Tiles” by Nuno Maya and Carole Purnelle (OCUBO)

These Portugese tiles create a moving mosaic based on the movements of passersby and moving audience members.  The result is a piece that mimics the city’s constantly buzzing, ephemeral nature.

3.  “Smart Ysle.” by Tom Dekyvere

Smart Ysle . from Tom Dekyvere on Vimeo.

Ghent-based digital/analog/sculpture artist Tom Dekyvere “looks for strong, emotional forms that result in products and installations.” View more works and his portfolio here.

4. “Lightwish” by Guillaume Van Durme and Stef Bammens

Charity installation “Lightwish” asks passersby to weave a glow stick into a bench and make a wish if the glow stick breaks.  The result is a bench full of people’s wishes.  All proceeds from glow stick sales go to the “Make a Wish” foundation.

5. “Timelessness” by Stien de Vrieze

Timlessness – Lichtfestival Gent from Stien on Vimeo.

This piece celebrates the historic “Barge of Ghent” by projecting kinetic images onto a water fountain, creating an ethereal effect.  I would love to see more installations projected onto water- I think it’s a really interesting idea and it adds a new level of motion and three-dimensionality.

6. Ghent in 3D

Why is this seemingly normal projection installation cooler than you think it is?  Because the artists are Belgium’s  very own citizens.  Anyone in Ghent can submit their work to be projected onto Ghent’s 1,000+ year old building, the Gravensteen.  A committee selects the best designs to be projected on the castle.

7. “On dirait que…” in Post Plaza

Post Plaza turns into a fairy tale with this video projection, showing the dreamworld of a young giant boy.  Picking up from where it left off last year, the former-toddler is now in elementary school and takes you back into his dreamscape.

8. “Gossip” by Kris Verdonck

Ever get the feeling someone’s watching you?  How about sixteen people, definitely watching you, and also laughing and whispering to each other at the same time? Now we’re talking. Pun. Nice.  This exhibit by Kris Verdonck is sure to make you feel uncomfortable.

9. “Perspective Lyrique” by 1024 Architecture

PERSPECTIVE LYRIQUE from 1024 on Vimeo.

Using a microphone and an audio analysis algorythm, sounds of the audience distort the animations into a character who talks and sings.  Thus, audience members bring the animation to life through the sounds of their voices.

10. Guerilla Lighting by Light Collective

The coolest part about this is its mission: to pop up unexpectedly, surprise and impress, and then disappear.  The project is motivated by frustrations with poor lighting, light pollution, and wasted energy.