The 2012 Webby Awards showcase some of world’s best, most innovative media projects. Check out my favorites below, browse their websites, and participate! Each of the following projects was nominated for an Interactive Webby Award in one of the following areas: Augmented Reality, Banner Campaigns, Banner Singles, Best Copywriting, Best Integrated Media Plan, Best use of Online Media, Best use of Social Media, and … ok there are quite a few more, but I think you get the point (or a full list of these categories click here).
“The Inside Experience” Interactive Advertising Campaign for Intel and Toshiba
“Red Bull Formula Face” – Video Game Advertising for Red Bull by Buzzed Monkey
This one is a favorite – I bet Mario Kart makers are kicking themselves for not doing it first. You control your gokart’s movements by small facial movements. And you were wondering why your coworker is making strange expressions today…
Dear 16 Year Old Me – David Cornfield Melanoma Fund Advertising by Evidently
Androp “Bell” – Interactive Music Video
I’m a huge fan of interactive music videos, even though I was awful at the above mentioned game. Which brings us to the point where it’s necessary to mention Biophilia, Bjork’s interactive album that, being an app, is the first of its kind. I have yet to actually download and try out the app, so more on that later. For now, you can have a taste of the interaction by going to Bjork’s site: http://bjork.com/.
“The Chase” Nexus Productions by Smith & Foulkes
“It will never be the same” – SOMA by Proximity Colombia
As a way to make marketing and promo emails more relevant, SOMA created 15 hours of music, art, and technology in an email. As a result of their interactive emails, more emails were opened than before and way many more links were clicked in those emails. Good job guys for making spam more fun to read!
All of these projects lead me to ask a question: what is the difference between entertainment and advertising in the 21st century? The line begins to blur…think about it. What are you selling, and what do people actually want? Can you make them the same?