Webby Awards 2012 Showcase Best Interactive Websites

The 2012 Webby Awards showcase some of world’s best, most innovative media projects. Check out my favorites below, browse their websites, and participate!  Each of the following projects was nominated for an Interactive Webby Award in one of the following areas: Augmented Reality, Banner Campaigns, Banner Singles, Best Copywriting, Best Integrated Media Plan, Best use of Online Media, Best use of Social Media, and … ok there are quite a few more, but I think you get the point (or a full list of these categories click here).

“The Inside Experience”  Interactive Advertising Campaign for Intel and Toshiba

SPENT – Interactive Advertising for Urban Ministries of Durham by McKinney

Red Bull Formula Face” – Video Game Advertising for Red Bull by Buzzed Monkey

This one is a favorite – I bet Mario Kart makers are kicking themselves for not doing it first.  You control your gokart’s movements by small facial movements. And you were wondering why your coworker is making strange expressions today…

Dear 16 Year Old Me – David Cornfield Melanoma Fund Advertising by Evidently

Androp “Bell” – Interactive Music Video

I’m a huge fan of interactive music videos, even though I was awful at the above mentioned game.  Which brings us to the point where it’s necessary to mention Biophilia, Bjork’s interactive album that, being an app, is the first of its kind.  I have yet to actually download and try out the app, so more on that later.  For now, you can have a taste of the interaction by going to Bjork’s site: http://bjork.com/.

“The Chase” Nexus Productions by Smith & Foulkes

“It will never be the same” – SOMA by Proximity Colombia

As a way to make marketing and promo emails more relevant, SOMA created 15 hours of music, art, and technology in an email.  As a result of their interactive emails, more emails were opened than before and way many more links were clicked in those emails.  Good job guys for making spam more fun to read!

All of these projects lead me to ask a question: what is the difference between entertainment and advertising in the 21st century?  The line begins to blur…think about it. What are you selling, and what do people actually want?  Can you make them the same?

Interactive Website of Last Week: Interactive Music Video “Lights” with Ellie Goulding

Besides the fact that my browser hated me for loading this interactive site and crashed with about 30 seconds left in the “Lights” experience, this piece is extraordinary.  It’s everything you wanted that swirling-lights Mac screensaver to be, plus way more (hence the reason I had to double my weekly website find-sometimes ya gotta!).  Take control of the mouse and dive into this visual landscape of color and motion-while of course listening to the fantastic vocal stylings of Ellie Goulding’s lights.  Would love to see this up on a projector with some big speakers blasting heavy bass. Like the one I just posted, this project came away from SXSW Interactive with an award for the Motion Graphics category. All the credit goes to HelloEnjoy, a company that “creates high-end interactive 3d for the web and mobile.” Here are some stills from my experience: