Microsoft’s new technology transforms your room into a video game

In an unprecedented and long-awaited move, Microsoft has patented a new gaming console that blends projector and Xbox/Kinect technology to take the video game environment literally outside the box and into your home.  The patent should serve to keep Google’s competing Interactive Spaces project at bay, a project that also uses projection and cameras to map locations and movement using blob-tracking.  The console, being touted as Xbox 720/Kinect V2, projects the 360 degree video game display onto all four of your walls, encompassing you in the game and making your room into the game environment.  It tracks furniture positions and adjusts the projection to visually eliminate them from the environment.

Thanks to science, we are one step closer to creating the Holodeck.   I’m so excited that this is happening in my lifetime.  I think it’s something that every gamer has dreamed of at least once in his or her childhood.  The project is estimated to be under construction for another few years.  In the meantime, you can start working on your startle response so you don’t wet yourself when Left 4 Dead’s Hunter pops out from behind your bed.

Here’s some more technical context for the ‘Immersive Display Experience”  (Source: US Patent via WP7’s site.)

A data-holding subsystem holding instructions executable by a logic subsystem is provided. The instructions are configured to output a primary image to a primary display for display by the primary display, and output a peripheral image to an environmental display for projection by the environmental display on an environmental surface of a display environment so that the peripheral image appears as an extension of the primary image.

An interactive computing system configured to provide an immersive display experience within a display environment, the system comprising: a peripheral input configured to receive depth input from a depth camera; a primary display output configured to output a primary image to a primary display device; an environmental display output configured to output a peripheral image to an environmental display; a logic subsystem operatively connectable to the depth camera via the peripheral input, to the primary display via the primary display output, and to the environmental display via the environmental display output; and a data-holding subsystem holding instructions executable by the logic subsystem to: within the display environment, track a user position using the depth input received from the depth camera, and output a peripheral image to the environmental display for projection onto an environmental surface of the display environment so that the peripheral image appears as an extension of the primary image and shields a portion of the user position from light projected from the environmental display.

[0002] An immersive display environment is provided to a human user by projecting a peripheral image onto environmental surfaces around the user. The peripheral images serve as an extension to a primary image displayed on a primary display.

[0003] This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Furthermore, the claimed subject matter is not limited to implementations that solve any or all disadvantages noted in any part of this disclosure.

Source: US Patent via WP7’s site.

 

Night Bright Interactive Installation of Nocturnal Discovery

Night Bright is an interactive installation where children physically interact with an imaginary nocturnal ecosystem.  As explained by creator Design I/O:

“Night Bright is an interactive installation of nocturnal discovery where children use their bodies to light up the nighttime forest and discover the creatures that inhabit it.  Listening to the creatures’ sounds children can locate them in the forest, as they play a nighttime game of hide and seek.  Some creatures are curious and will investigate the light, while others are frightened and will hide in the shadows.  Using their light, children can grow nocturnal plants and release fireflies from their flowers.  The fireflies illuminate the environment and help locate the creatures hiding in the forest.
Night Bright was created for the Bumble children’s cafe in Los Altos, California.

Music for the video documentation courtesy of Diederik Idenburg / MOST Original Soundtracks.” (Design I/O)

 

Source: All images from Design I/O.

Webby Awards 2012 Showcase Best Interactive Websites

The 2012 Webby Awards showcase some of world’s best, most innovative media projects. Check out my favorites below, browse their websites, and participate!  Each of the following projects was nominated for an Interactive Webby Award in one of the following areas: Augmented Reality, Banner Campaigns, Banner Singles, Best Copywriting, Best Integrated Media Plan, Best use of Online Media, Best use of Social Media, and … ok there are quite a few more, but I think you get the point (or a full list of these categories click here).

“The Inside Experience”  Interactive Advertising Campaign for Intel and Toshiba

SPENT – Interactive Advertising for Urban Ministries of Durham by McKinney

Red Bull Formula Face” – Video Game Advertising for Red Bull by Buzzed Monkey

This one is a favorite – I bet Mario Kart makers are kicking themselves for not doing it first.  You control your gokart’s movements by small facial movements. And you were wondering why your coworker is making strange expressions today…

Dear 16 Year Old Me – David Cornfield Melanoma Fund Advertising by Evidently

Androp “Bell” – Interactive Music Video

I’m a huge fan of interactive music videos, even though I was awful at the above mentioned game.  Which brings us to the point where it’s necessary to mention Biophilia, Bjork’s interactive album that, being an app, is the first of its kind.  I have yet to actually download and try out the app, so more on that later.  For now, you can have a taste of the interaction by going to Bjork’s site: http://bjork.com/.

“The Chase” Nexus Productions by Smith & Foulkes

“It will never be the same” – SOMA by Proximity Colombia

As a way to make marketing and promo emails more relevant, SOMA created 15 hours of music, art, and technology in an email.  As a result of their interactive emails, more emails were opened than before and way many more links were clicked in those emails.  Good job guys for making spam more fun to read!

All of these projects lead me to ask a question: what is the difference between entertainment and advertising in the 21st century?  The line begins to blur…think about it. What are you selling, and what do people actually want?  Can you make them the same?