Heineken Didn’t Think Lego-like Beer Bottles Were Cool 50 years ago

 

I don’t know many adults who feel “too old” to play with LEGOS, but if that sounds like you, check out Heineken’s beer bottle building bricks from 1963.  You can’t get your hands on one now–they only made it to a prototype phase– but it’s worth reading how Alfred “Freddy” Heineken attempted to eradicate homelessness with the invention of these stackable bottles. See below for pictures of real houses built using the Heineken World Bottle “WOBO” blocks.

Reposted from Laughing Squid:

“In 1963, Alfred “Freddy” Heineken visited the Caribbean island of Curaçao and noted two issues: the lack of building materials for the island’s lower class and the excess of bottles littering their beaches. In response, he connected with Dutch architect N. John Habraken and the Heineken WOBO (World Bottle) was invented. The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes. One thousand WOBO bricks would be needed to make a simple 10 X 10 foot structure. According to Wikipedia, almost every bottle has been destroyed and only two remaining WOBO structures exist “and they are both on the Heineken estate in Noordwijk, near Amsterdam…””

 

And last but not least, Laughing Squid brought up that Heineken actually did revisit their rectangular roots, but for saving fridge space rather than saving the poor and homeless (and possibly alcoholic): meet the 2008 Heineken cube.

 

All images from Laughing Squid.

 

 

 

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InOur.Name App mixes Twitter with Politics, wins Media Mash 2012

As part of a popular New York based competition to mix apps, feeds, and data from NYC-based media companies, InOur.Name paints a solid picture of how your state legislators stand on all sorts of issues. Combining Twitter with the Congressional Research Service, it even cites specific bills and explains Congressional procedures.

Enter your zip code and issue (such as “healthcare,” “human rights,” or “veterans”), press enter, and you’re good to go.  You’ll even see your representative’s contact information, making it simple to reach out to them.

For a social-media obsessed generation that wants to make informed decisions despite heavily circulating yellow journalism, this app can only mean good things! Created by Jason Wright, a student a Cornell, the program is written in PHP with some jQuery for AJAX calls. Check out the video below and start using InOur.Name here.

 

Media Mash 2012 is sponsored by NYC Media Lab.