Interactive Website of the Week: BLA BLA Draws you into its Character-based Story

It was kind of tough coming up with a title for this one-How do you even begin describe Bla Bla? For starters, it came away from SXSW with an Interactive award for the art category, so you know it’s good. The non-linear story is broken up into numbered segments, and the story progresses once you extinguish your clicking options or decide you’re bored and force the progression by clicking on the next segment’s number. However, I found that these storylines are perfectly timed out even for the ADD-riddled brain. You won’t be bored!

Since there’s no clear plot or narration, it’s tough to tell exactly what it is that draws you into this site. One thing that’s surely responsible is the character, who displays from the start a wide range of emotions. As a participant, you start to wonder how much control you have over this big-headed little guy and how he’s going to react to your initially apathetic clicks. Yet as the chapters progress, your clicks become more and more sympathetic, as you start to care about him just a little bit. Will this click make him angry? Maybe. Will this click make him happy? There’s only one way to know for sure.

One thing I really liked about this project is how easy it is to navigate–you never get the feeling that you’ve left a stone unturned. Since the content itself is non-linear, it was important for Vince Morriset to make a linear structure in which the story could be told. This kept me from getting frustrated, which is a common experience for interactive websites that don’t provide any direction or site map. Well executed, sir! Now everyone, go experience Bla Bla here.

If you’d like to read more about it after trying out Bla Bla for yourself, click here to visit the Canadian Animation Interviews blog.  Here are some more stills from my playtime:

Source: Bla Bla

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